The Original Muck Boot Company - RHS Chelsea Flower Show
In celebration of The Original Muck Boot Company's 25th anniversary and eight years as the only footwear brand endorsed by the Royal Horticultural Society (RHS), we hosted an exclusive PR event at the renowned RHS Chelsea Flower Show. This event brought together press and influencers to experience Muck Boot's unique combination of comfort and durability in one of the most iconic garden settings in the world.
Muck Boot's stand at the Chelsea Flower Show provided the ideal backdrop for this milestone celebration. Press and influencers from leading publications such as Grazia, Woman & Home, and Harpers Bazaar were invited to a private, VIP experience. After the show closed to the public, attendees were given exclusive access to explore the stunning gardens at their leisure, allowing them to take in the beauty of the Chelsea Flower Show without the crowds.
The evening was made even more special with the help of BAU Drinks, who served a selection of bespoke cocktails.
Our participation at the Chelsea Flower Show extended beyond the VIP event, as we also held numerous appointments on Press Day. Media representatives and gardening influencers were given the opportunity to learn more about Muck Boot’s 25 year heritage, its commitment to quality, and the special connection the brand has built with the RHS over the past eight years.
We also managed tailored gifting for high-profile celebrities attending the show, providing them with a chance to wear Muck Boot whilst visiting the gardens, further amplifying the brand’s visibility and reinforcing its reputation as the go-to footwear for outdoor enthusiasts and garden lovers alike.
The 25th anniversary of The Original Muck Boot Company at the Chelsea Flower Show wasn’t just a celebration of its past achievements, but a statement of its continued relevance and innovation in the outdoor footwear market. The event generated extensive coverage, with attendees sharing their experiences on social media and through editorial channels, creating buzz around the milestone and reinforcing the brand’s commitment to providing footwear for any eventuality.
As the only footwear brand endorsed by the RHS, Muck Boot has firmly established itself as a trusted name for those who value style, comfort, and performance. The Chelsea Flower Show was the perfect stage to highlight this relationship and celebrate the brand’s ongoing commitment to supporting its community for the next 25 years and beyond.
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