The Original Muck Boot Company - 25th Anniversary PR Event

We recently had the pleasure of organising a memorable press event to mark The Original Muck Boot Company's 25th anniversary. Held in collaboration with Muck Boot's hotel partner, The Fish, part of the stunning Farncombe Estate, this event brought together key influencers and press for an immersive brand experience - combining adventure, storytelling, and a celebration of the brand's incredible journey.

Guests were treated to an overnight stay at The Fish Hotel, where the combination of rustic charm and contemporary comfort made the perfect backdrop for the event. As part of the experience, attendees took part in activities that showcased the versatility and durability of Muck Boot, including clay pigeon shooting and a scenic walk around the estate’s grounds. This hands-on experience gave everyone a chance to test the boots in their natural element, truly capturing what the brand stands for: reliability, comfort, and resilience, no matter the terrain.

One of the highlights of the evening was the exclusive dinner held on the Feasting Deck, a unique space that fostered an intimate atmosphere for conversation and connection. Zoë Colville aka The Chief Shepherdess, Muck Boot’s UK Brand Ambassador, delivered an inspiring talk on “What Muck Means to Me.” Her story, transitioning from hairdresser to farmer, captivated guests and reinforced the brand’s message of hard work, grit, and embracing the outdoors.

In addition to celebrating Muck Boot’s milestone, guests were introduced to the wider portfolio of brands under Rocky Brands, giving them insight into the company’s broader offering. This introduction generated further excitement around the range of footwear solutions designed for outdoor enthusiasts, workers, and adventurers alike.

The event was a resounding success, generating extensive social media coverage and creating strong editorial leads for both The Original Muck Boot Company and the wider Rocky Brands portfolio. The invited press and influencers shared their experiences across various platforms, highlighting the brand’s heritage, product quality, and the authenticity of the event. This buzz not only helped amplify the anniversary celebration but also reinforced Muck Boot's standing as a leading name in outdoor footwear.

Feel free to contact us if you're interested in learning more about how we can bring your brand story to life through tailored PR and event strategies.